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Design Process

This is one of my recent logo designs. It looks simple doesn't it?


Recent logo design

When you get a logo design quote from a graphic artist you might wonder what you are actually getting. You might even ask: why does it cost this much? Clients don't usually appreciate the often lengthy creative process behind what looks like a really simple logo.


It's more difficult to come up with an effective minimal design than a complex one because of the editing process. Designs can go through many many permutations before the best colour combinations and composition are reached. Of course the client has to have their input and this is an added challenge for the designer.


I've provided some work-in-progress images to demonstrate the process because I find people are interested in how artists think and work.










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